For Immediate Release	Contacts: Rich Otterman, 412.227.0854 rotterman@eidoserve.com Wayne Scholar, 412.227.0254 wscholar@eidoserve.com

Eidoserve Wins Prestigous OMMA Online Advertising Award During NYC's Adweek

September 24, 2004 - NEW YORK: Eidoserve, a downtown software company specializing in the development of interactive online avatars that perform sales and service functions, won the top honor in the Purchase Intent/Sales category at the Online Media, Marketing and Advertising Awards during the Interactive Advertising World Conference & Expo. Eidoserve's award-winning interactive campaign to launch RoboDemo--Macromedia's product for creating interactive demonstrations and software simulations in Flash format--was based entirely on interactive banner ads that communicate directly with the web visitors. The advertisement, placed on www.flashkit.com--the pre-eminent online community for Macromedia Flash developers that is the web's most desirable site for promoting Flash-related development tools--yielded extraordinary results. More than 20% of the people who saw the RoboDemo ad clicked on it, and Macromedia enjoyed a 300% increase in product downloads over comparable campaigns. Additionally, a gold mine of customer information submitted by people who interacted with the ad was gathered for review and future consideration for other Macromedia product launches, upgrades, and marketing efforts. "It is a tremendous honor for us to be recognized as a leader in online advertising," said R.F. Culbertson, Eidoserve CEO. "Although OMMA was primarily focused on multi-platform campaigns, our work with Macromedia demonstrated that uniting interactive advertising with detailed demographic analysis can generate an enormously successful product launch." The OMMA's attracted more than 700 applicants, according to show organizers. The RoboDemo campaign, initially announced as one of four category finalists, topped AirTran, TeleFlora, and Chevrolet for first place. The Interactive Advertising Bureau and MediaPost Communications hosted the OMMA's on the second night of Interactive Advertising World and Advertising Week in New York City at the Hudson Theatre at the Millennium Hotel. "Seeing the best interactive campaigns one after another underscores just how good the creative being produced today really is. The work on display last evening pushed the envelope for all advertising, not just interactive, and we're grateful to all the agencies and their clients for their participation," said Greg Stuart, President and CEO, IAB. Eidoserve developed the RoboDemo banner advertisement such that upon a mouse-over, "Abby"--the avatar created to promote RoboDemo--would tell the visitor one of four product messages and encourage the visitor to click on the ad to learn more about the product or download a trial version of it. Once a web visitor clicked on the ad, Abby expanded within the same page and provided information about RoboDemo, collected valuable prospect information by interacting with the web visitor, and facilitated product downloads. Abby also was "trained" to overcome product stalls and objections that often times result in drop outs and lost potential revenue for products being marketed online. Upon completion of the RoboDemo product download page, Macromedia emailed the RoboDemo download instruction to the address the visitor provided in the registration process. "Throughout the campaign, we demonstrated our ability to generate traffic, build the brand, and gain mind share within a target market," said David Marrangoni, Eidoserve, VP of Marketing. "We also were able to accelerate their sales process by having the ad provide 24/7 service and automate lead management. This resulted in reduced costs and increased profitability for the product." A panel of 15 judges--comprised of senior client side interactive brand managers at major marketers such as Ernst & Young, IBM, ING, Revlon, Orbitz, JPMorgan Chase, Reebok, and Johnson & Johnson--chose the campaign winners based on four criteria: strategy, use of media, creative, and effectiveness.

About Eidoserve... Eidoserve (pronounced "I do serve"), a Venture Beginnings company, develops virtual employees to help its clients optimize their knowledge management and adds value to existing customer relationships. Eidoserve's virtual employees improve operations efficiency in areas such as scheduling and appointment setting, pre-qualifying sales leads, and providing answers to customer questions that exceed the capabilities of standard FAQ lists. For more information on Eidoserve, call 412.227.0254, or visit www.eidoserve.com.

To arrange an interview with Eidoserve, please contact: Rich Otterman at 412.227.0854 or rotterman@eidoserve.com

Eidoserve | p 412.227.0254 | f 412.227.0853 | e info@eidoserve.com 445 Fort Pitt Boulevard. Suite 501. Pittsburgh, PA 15219