For Immediate Release	Contacts: Rich Otterman, 412.227.0854 rotterman@eidoserve.com Wayne Scholar, 412.227.0254 wscholar@eidoserve.com

EIDOSERVE WINS AD:TECH AWARD FOR BEST BANNER ADVERTISING CAMPAIGN

November 8, 2004 - NEW YORK: Eidoserve, a downtown software company specializing in the development of interactive online avatars that perform sales and service functions, won the Best Banner Ad category at the 8th Annual AD:TECH Awards ceremony (see the winning entry at http://ad1.eidoserve.com/ehelp2). "As AD:TECH enters its ninth year, it is clear that the rules of marketing have changed. The industry is driven by an informed and empowered consumer who calls the shots," said David Marrangoni, Eidoserve, VP Marketing. "Successful marketing now require seamless dialogue between sales, marketing, customer service and IT. As AD:TECH understands this new role, and honors the firms that best exhibit the capability to execute upon it, we're especially proud to have been recognized." Eidoserve's interactive campaign to launch RoboDemo, Macromedia's product for creating interactive demonstrations and software simulations in Flash format, was based entirely on interactive banner ads that communicate directly with the web visitors. The advertisement, placed on www.flashkit.com --the pre-eminent online community for Macromedia Flash developers that is the web's most desirable site for promoting Flash-related development tools--yielded extraordinary results. More than 20% of the people who saw the RoboDemo ad (see http://ad1.eidoserve.com/ehelp2) clicked on it, and Macromedia enjoyed a 300% increase in product downloads over comparable campaigns. Additionally, a gold mine of customer information submitted by people who interacted with the ad was gathered for review and future consideration for other Macromedia product launches, upgrades, and marketing efforts. "It is a tremendous honor for us to be recognized as a leader in online advertising," said RF Culbertson, Eidoserve CEO. "Our work with Macromedia demonstrated how uniting interactive advertising with detailed demographic analysis can generate an enormously successful product launch. We're very proud of this honor, as well as our recent first place in the Purchase Intent/Sales category at the recent Online Media, Marketing and Advertising Awards." Eidoserve created the RoboDemo banner advertisement such that upon a mouse-over, "Abby"--the avatar that Eidoserve created to promote RoboDemo--would tell the visitor one of four product messages and encourage the visitor to click on the ad to learn more about the product or download a trial version of it. Once a web visitor clicked on the ad, Abby expanded within the same page and provided information about RoboDemo, collected valuable prospect information by interacting with the web visitor, and facilitated product downloads. Abby also was "trained" to overcome product stalls and objections that often times result in drop outs and lost potential revenue for products being marketed online. Upon completion of the RoboDemo product download page, Macromedia emailed the RoboDemo download instruction to the address the visitor provided in the registration process. "Throughout the campaign, we demonstrated our ability to generate traffic, build the brand, and gain mind share within a target market," Marrangoni added. "We also were able to accelerate Macromedia's sales process by having the ad provide 24/7 service and automate lead management. This resulted in reduced costs and increased profitability for the product." AD:TECH's judges, a who's who in the interactive communications community, applauds Eidoserve's innovation for combining "voice and "interactivity" to enhance the online experience. The judging panel called Eidoserve's results "overwhelming," confirming that consumer engagement leads to a better online relationship thus producing incremental sales. AD:TECH attracted more than 500 applicants, according to show organizers. Eidoserve's RoboDemo campaign, initially announced as one of three category finalists, topped campaigns for "Kill Bill Volume I" and "Baby Einstein Numbers Nursery." The AD:TECH awards ceremony was conducted at the Hilton New York.

About Eidoserve... Eidoserve (pronounced "I do serve"), a Venture Beginnings company, develops virtual employees to help its clients optimize their knowledge management and adds value to existing customer relationships. Eidoserve's virtual employees advertise, promote and sells products, improve operations efficiency in areas such as scheduling and appointment setting, pre-qualifying sales leads, and providing answers to customer questions that exceed the capabilities of standard FAQ lists. New applications are coming for ABBY/V-receptionist, a virtual receptionist working 24/7 on office telephone management. For more information on Eidoserve, call 412.227.0254, or visit www.eidoserve.com.

To arrange an interview with Eidoserve, please contact: Rich Otterman at 412.227.0854 or rotterman@eidoserve.com

Eidoserve | p 412.227.0254 | f 412.227.0853 | e info@eidoserve.com 445 Fort Pitt Boulevard. Suite 501. Pittsburgh, PA 15219